Exchange links

BUILD YOUR OWN NETWORK BY EXCHANGING LINKS

REGISTER TO EXCHANGE LINKS

Definition

Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. The common way of doing it was to email another website owner and ask to do a link exchange. You placed their link on your site, usually on a links page and the other site in return will place a link back to you.

Link exchange has been a long time practice by website owners since the beginning of the WWW. In the last few years (after year 2000), this practice has gained more popularity as search engines such as Google started favoring sites that had more links in the rankings.

Considering this, a lot of link exchange resources came out and webmasters massively started to search for partners to share their links. In terms of preserving netiquettes and online legitimacy of content and references, most leading search engines have started penalizing web sites with intentional two way link exchanges. As a result, several quality one way links management services are available on the internet that provide targeted, user-friendly, one-way links management service to web site owners. Very soon, the dynamics of link exchange should certainly shift from 'intentional bulk two way link exchanges leading to linkfarms' to legitimate high quality and user friendly one way links among web sites.

In 2007, search engines such as Google fight against Link farms and other kind of link building which go against the Google ethic. Most of link exchange systems will tend to disappear as they only aim in fooling the search engines rankings.
As Linkstraffic's purpose is to help webmasters, we will never use or promote such black hat techniques and will not list any sites that tend to act in such way. Linkstraffic do insist on relevance and quality and bring to you a link exchange program to ease your work building a network surrounding your web solutions with value and faith.

Exchange links with Linkstraffic

For high Quality Link Exchange, LinksTraffic weights the importance of an exchange according to the following criteria:

• Link from a high quality page well designed and structured
• Hard Link or direct link (ie: no redirection)
• Link on top of others' (should generate traffic as well)

Today Linkstraffic eases your work to trade with partners and is particularly concerned by your efforts in building a network including your website. As links exchanges are mainly for the sake of promotion and popularity (your site is seen on other relevant sites...), Linkstraffic is trying to relieve you so you can focus on your website's design and content. We assist you along every trades you make via Linkstraffic, from the request to the confirmation and even in case of a broken link.

The above concerns traditional link exchange practice, there are some tips to follow which can save you more time:

• Don't request an exchange which will lead you to a reciprocal link on a lost page filled with hundreds of other links,
• Privilege an exchange from websites of quality,
• Privilege exchanges with related websites,

Some of you must have requested link exchanges from different webmaster forums (via PMs...), and this is actually a good way to exchange links.
From this idea we propose to dynamize our own system and include private messages along with link exchange requests.
This way will give you opportunities to build a network of partners and improve your popularity and your traffic.

Example of a message

" I found your website to be relevant to mine. I'm persuaded we could improve our both value by exchanging quality links.
I can provide a link back to you from my ... page which is my main page. I only have 5-6 partners and that is already working well.
If you can link back to me from your ... page, that would be great...
Thank you for your time."

To go beyond reciprocal links exchange, Linkstraffic has a special section dedicated to one way link exchanges which purpose is to bring traffic to your website in an effective manner (text link ads) and with as much ease as the links exchange solution. We suggest you to read the Web Site Traffic section of the Linkstraffic website.

Register your website for exchanging links with us or check our faq for more information.